/ 01
Active Sundsvall
Active Sundsvall
Concept / Strategy / Movement
Movement-first destination ideas exploring how cities can feel more active, healthy and alive.
Sundsvall, Sweden
Daniel Nagy
Digital Experiences &
Destination Innovation
Currently focused on tourism, destination development and digital experiences while working on projects together with Destination Sundsvall.
Exploring movement, active living and human-centered digital ideas through small experiments and modern destination concepts.
MovementDestination innovationActive livingBuilt in Sundsvall
MovementDestination innovationActive livingBuilt in Sundsvall
Projects
/ 06 Select WorksConcept
/ 02
Destination101
Destination101
Concept / Learning
Modern onboarding and learning concepts helping new tourism staff learn faster and feel confident quicker.
/ 03
Destify
Destify
Internal Tool / AI
AI-powered tourism trends and destination insight tool — now an internal product. Sneak peek coming soon.
/ 04
Sommarkollen
Sommarkollen
Live / Destination Tool
Internal reporting and operational tools for destination teams and summer hosts.
/ 05
Destination Lab
Destination Lab
Concept / R&D
Small digital experiments exploring the future of destinations, movement and visitor experiences.
/ 06
DMOs
DMOs
In Development / Conversations
Exploring how destinations are adapting to AI, digital behavior and changing visitor expectations through shared conversations and ideas. Currently in development.
Profile
Building for movement, destinations & curious humans.
I'm especially interested in how destinations can feel more alive, human and movement-oriented in the modern world.
A lot of my thinking revolves around one simple question:
How can digital experiences help people move more, explore more and reconnect with the physical world again?
Outside of work I'm usually running, cycling, climbing, swimming, drinking coffee after workouts or exploring new places outdoors. ☀
Based in Sundsvall, Sweden.
10 000+ global decision makers·AI products since 2023·Former elite footballer
Thoughts & Experiments
/ Field journalNew notes are on the way. In the meantime, the latest thinking lives over on LinkedIn.
Follow the thinking on LinkedIn →On my free time
/ After workRunning
Cycling
Lifting
Trail & climb
Stand-up paddle
Coffee after
After work I try to spend as much time as possible outside — moving, exploring and getting some air before the next day starts.
Some evenings it's marathon training.
Some weekends it's cycling along the coast.
Other days it's just coffee after a workout or a swim.
The goal is simple: less sitting still ☀
A note on the future
The future should feel more alive.
I believe the next generation of destinations, tourism and digital experiences should encourage movement, create curiosity, improve wellbeing, strengthen community and reconnect humans with the physical world.
Destination innovation·Active living·Movement culture·Playful public experiences·Onboarding & education·Tourism futures·AI-powered destination tools·Human-centered technology
Contact
Building something worth discovering?
Let's talk on LinkedIn — that's where I'm most active.
linkedin.com/in/dannynagy →29k followers · usually reply within a day