Destination Sundsvall
Building and exploring new ways for people to discover a place.
Helping people explore, learn and connect with the world around them.
When I was a kid, I dreamed of working at Nintendo and LEGO.
Not because of the technology.
Because of the worlds.
The feeling of discovering something around the next corner.
Today I build digital experiences that help people discover places, learn new things and connect with the world around them.
How destinations, cities and communities can become more engaging to discover.
How curiosity, storytelling and game mechanics can make experiences more memorable.
How we can make learning feel less like a task and more like exploration.
The places, trails and landscapes that make us feel alive.
Building and exploring new ways for people to discover a place.
Making cities more fun to explore.
Making destination learning more engaging.
Coming soon.
Technology is a tool, not the destination.
Curiosity is underrated.
The best experiences are often simple.
Places matter.
People remember feelings more than features.
A good story can change how we see the world.
Usually you'll find me:
Interested in destinations, learning, museums, culture, digital experiences — or simply making the world a little more engaging.