Active Sundsvall
Concept / Strategy / Movement
Movement-first destination ideas exploring how cities can feel more active, healthy and alive.
Currently focused on tourism, destination development and digital experiences while working on projects together with Destination Sundsvall.
Exploring movement, active living and human-centered digital ideas through small experiments and modern destination concepts.
Concept / Strategy / Movement
Movement-first destination ideas exploring how cities can feel more active, healthy and alive.
Concept / Learning
Modern onboarding and learning concepts helping new tourism staff learn faster and feel confident quicker.
Live Product / AI
AI-powered tourism trends, destination cases and insight exploration for DMOs worldwide.
Live / Destination Tool
Internal reporting and operational tools for destination teams and summer hosts.
Concept / R&D
Small digital experiments exploring the future of destinations, movement and visitor experiences.
I'm especially interested in how destinations can feel more alive, human and movement-oriented in the modern world.
A lot of my thinking revolves around one simple question:
How can digital experiences help people move more, explore more and reconnect with the physical world again?
Outside of work I'm usually running, cycling, climbing, swimming, drinking coffee after workouts or exploring new places outdoors. ☀
Based in Sundsvall, Sweden.
I'm less interested in perfect optimization and more interested in building a strong, capable and energized life through movement.
Some days it's marathon training.
Some days it's cycling along the coast.
Some days it's coffee after a workout or exploring outdoors.
The goal is simple: less sitting still ☀
I believe the next generation of destinations, tourism and digital experiences should encourage movement, create curiosity, improve wellbeing, strengthen community and reconnect humans with the physical world.