
DS Guide
An internal tool for Destination Sundsvall that combines Sommarkollen (daily host reports), Destination101 (fast onboarding and scenarios) and Ask DS (AI support) — helping visitor hosts learn faster and share insights from the field.
I build tools, stories and experiences that help people discover what they would otherwise miss.

I'm fascinated by one simple question: what happens when we make the world more interesting to notice?
A statue becomes a storyteller.
A destination becomes easier to explore.
A summer host becomes confident faster.
A child starts looking at nature differently.
That's where I like to build — at the intersection of AI, learning, storytelling and real-world experiences.

An internal tool for Destination Sundsvall that combines Sommarkollen (daily host reports), Destination101 (fast onboarding and scenarios) and Ask DS (AI support) — helping visitor hosts learn faster and share insights from the field.
A place for destination organizations to learn from each other — ideas, examples and conversations from DMOs around the world.
AI-powered destination intelligence. Scans global tourism news, trends and signals from 50+ sources to keep destination teams curious and informed.
What if places could tell their own stories? Statues, buildings and landmarks come alive through short AI-powered videos. First demo: A Moment with Gustav II Adolf.

Helping children learn, move and reconnect with nature.
Small outdoor missions. Talking ducks. Curious trees. Real-world discovery.
Because children protect what they learn to love.
The thread behind everything I build.
A city through a runner's eyes. A museum through a child's eyes. A forest through a wolf's eyes. A destination through a local's eyes.
Same world. Different perspective.
People remember experiences, not information.
Curiosity is one of the most underrated forces in learning.
Technology should make the world more interesting, not just more efficient.
Wonder comes before knowledge.
Interested in destination innovation, visitor experience, AI, learning or making places more memorable?
Say hello.