ConceptLaunching JuneActive Sundsvall
Movement-first destination experiences
Helping people discover cities through outdoor culture, routes and active exploration. Movement as the lens for destination design.
ActiveDestinationsMovement
● Destination Sundsvall — Summer 2026
Helping humans move,
explore & reconnect
with the real world.
Exploring destination innovation, digital experiences and movement-driven ideas for a healthier modern world ☀️
DestinationsMovementDigital ExperiencesActive Living
Movement✺Destination innovation✺Active living✺Built in Sundsvall✺
Movement✺Destination innovation✺Active living✺Built in Sundsvall✺
"Hey, I'm Daniel."
Former athlete, active dad and curious builder exploring the intersection between destinations, tourism, movement, active living, digital experiences, AI and human-centered technology.
A lot of my thinking revolves around one simple idea: How can digital experiences help people move more, explore more and reconnect with the physical world again?
After years in high-performance environments, movement slowly became less about competition and more about energy, curiosity, wellbeing and feeling human again.
Over a decade across sales, marketing, business development and digital products. Finding the gap, building the thing, making it work.
Running·Cycling·Lifting·Climbing·Stand-up paddle·Exploring outdoors·Coffee after workouts·Building strange little concepts 😅
29 000+ LinkedIn followers·10 000+ global decision makers·AI products since 2023·Former elite footballer
Now: Supervisor / Coordinator, Tourism Programme · Destination Sundsvall · Summer 2026 · Building Destify and connecting DMOs worldwide 🇸🇪
Why it matters
This summer I'm learning from the inside. Working with Destination Sundsvall, talking to visitors every day, and quietly building tools that make the job easier. Everything I build starts here.
Senior Coordinator, Tourism Programme · Destination Sundsvall · Summer 2026
Concepts & Experiments
ConceptLaunching JuneDestination101
Learning experiences for tourism teams
Modern onboarding and education for tourism teams and seasonal destination staff. Knowledge that actually sticks.
EducationTourismOnboarding
●LiveSommarkollen
Reporting system for summer hosts
A lightweight reporting tool for summer hosts in destinations — capturing daily visitor encounters, questions and on-the-ground signals so destination teams know what's actually happening in real time.
ReportingSummer hostsDestinations
●LiveDestify
AI-powered destination intelligence
AI-curated tourism trends, destination cases and visitor insight — delivered to DMOs worldwide. One trend. One case to steal. Every week.
AIDMOIntelligenceGlobal
ConceptLaunching JuneStamps
QR-powered destination exploration
Physical exploration platform powered by QR interaction. Discover a city by moving through it.
PhysicalDiscoveryInteraction
ConceptLaunching JuneTinyVisitors
Destination discovery for kids & families
Playful destination experiences designed for the smallest explorers. Making cities magical for families.
FamiliesKidsDiscovery
ConceptLaunching JuneDrakstaden
Gamified city exploration
Kids discover eggs, dragons and local adventures across the city. Sundsvall as a living game world.
GamingKidsSundsvall
ConceptLaunching JuneHostly
AI-powered visitor communication
A chat widget that answers every tourist question — instantly, in any language, 24/7. One line of code on your website.
AITourismSaaS
Active Life
Cycling
Lifting
Running
Trail & climb
Stand-up paddle
Coffee after
I'm less interested in perfect optimization and more interested in building a strong, capable and energized life through movement.
Some days it's marathon training.
Some days it's cycling along the coast.
Some days it's coffee after a workout or exploring a city outdoors.
The goal is simple: less sitting still ☀️
A note on the future
The future should feel more alive.
I believe the next generation of destinations, tourism and digital experiences should encourage movement, create curiosity, improve wellbeing, strengthen community and reconnect humans with the physical world.
Destination innovation·Active living·Movement culture·Playful public experiences·Onboarding & education·Tourism futures·AI-powered destination tools·Human-centered technology
Contact
Building something worth discovering?
Get in touch. I always reply.
If you know, you know.